WEBSITE DESIGN FOR YOGA STUDIOS
Finally. A website that turns curious visitors into booked students.
Yoga studio websites designed and built by a (former) yoga studio owner
The goal of your website
is to make the student experience intuitive, efficient, & easy—that’s how they book. But many yoga studios end up with websites that feel disconnected, outdated, difficult to manage, or unclear for potential new students trying to take the next step.
Potential new students often leave because they cannot quickly understand:
Where to start
What classes are right for them
How to book
How to find the intro offer
What makes your studio different from the rest, and/or
Why they should trust the experience
a thoughtfully designed website guides your visitors naturally, from curiosity to confidence, while supporting the systems that keep your studio running smoothly behind the scenes.
I will help you do that.
Our Website Build Process
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Strategize
We define your studio’s goals, ideal student, and the actions you want visitors to take. We then review your website structure, clarity, and overall user experience to align strategy with your desired outcomes.
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Design
Once strategy is complete, we craft conversion-focused messaging, strategic calls-to-action, and optimized keywords. You will then receive a custom, mobile-ready website.
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Test
Before your site goes live, we rigorously test every page for functionality, mobile responsiveness, and load speed. We review all links, forms, and calls-to-action to ensure a seamless experience for every visitor.
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Launch
You’ll get training on how to update your site, resources, as well as post-launch support for any questions or assistance needed, so you can go live with confidence!
Website Packages for Yoga Studios
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Standard Inclusions
Standard inclusions for all website packages:
Studio strategy session (1 hour)
Custom, brand-aligned design
Squarespace website
Conversion-focused website structure
Mobile-optimized user experience
Booking platform integration
Foundational SEO setup
Copywriting guidance + content refinement
Strategic calls-to-action
Website training + launch support
Additional client resources
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The Starter Site
$3,495 ✴ delivery in approx 2 weeks
What’s Included
Standard inclusions, plus:
Home page with up to 6 custom-designed sections
Up to 6 total website pages
Focused intro offer integration & setup
Simplified conversion pathway designed to support first-time student action
Streamlined website structure for essential studio information and navigation
1 round of major revisions
14 days of post-launch support
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Best for newer studios or studios needing a refined, professional foundational website without advanced marketing infrastructure.
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The Full Build
$4,995 ✴ delivery in approx 3–4 weeks
What’s Included
Everything in The Starter Site, plus:
Expanded website with up to 11 total pages
Home page with up to 9 custom-designed sections
Full student journey mapping across key website touchpoints
Strategic multi-conversion structure supporting memberships, intro offers, workshops, events, and lead capture
2 strategic email capture placements
Expanded navigation and content architecture for improved user flow and discovery
Enhanced conversion planning across multiple student entry points
2 rounds of major revisions
21 days of post-launch support
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Best for growing studios ready for a more strategic, conversion-aware website experience designed to support long-term growth and retention.
Testimonials
“Sarah completely transformed the way our studio presents itself online. The website feels aligned, intentional, and significantly easier for students to navigate and book classes.”
— HANA, PIONEER ST YOGA“This was so much more than a website redesign. Every part of the experience felt strategic, thoughtful, and deeply aligned with how our studio actually operates.”
— ROD, R SPRINGFIELD YOGA“Our new website finally reflects the quality and feeling of our studio. We immediately noticed stronger engagement, clearer communication, and more confidence in our online presence.”
— ALEX, BFIT YOGA・HIIT・PILATESfrequently asked questions
Have additional questions? Send us a message, or book a free 30-min strategy call.
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I'd love to work together! The first step is a quick discovery call where we talk about your studio, your goals, and whether we're a good fit. You can book directly on my site. There is no pressure, no sales, just a conversation.
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Most projects take between 2–6 weeks depending on the package, project scope, current project timelines, and how quickly content and feedback are provided.
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My website packages start at $3,495. Each one includes everything in my four-phase process (strategy, design, test, and launch support) and I have add-ons to further customize your site. I'd love to hop on a call to find the best fit for your studio!
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My process has four phases:
Strategize. We define your goals and map out your site structure.
Design. I craft a custom design built around your brand.
Testing. We review everything before it goes live.
Launch. You go live with full training and support.
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I do offer copywriting as an add-on service! Most clients find it incredibly helpful since I already understand your audience and goals. It keeps everything cohesive and saves you a ton of time.
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Absolutely! Training is actually built right into my process. Before we wrap up, I'll walk you through everything you need to know so you feel confident making updates on your own.
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Every project includes post-launch support so you're never left stranded. After that, I offer ongoing maintenance packages if you'd like continued help.
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Yoga and wellness studios are my primary specialty, but I do work with other fitness and health-based businesses on a case-by-case basis. If you're in a related space, let's chat and see if we're a good fit.
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Absolutely! My process works just as well for redesigns as it does for new builds. We'd start with the Strategize phase to understand what's working, what isn't, and what you want to achieve, and then move forward from there.
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I'm selective about the projects I take on, and I'm building my portfolio thoughtfully. I'd love to walk you through my work and process so you can see exactly what I bring to a project.