Pricing & Packages
CHOOSE YOUR LEVEL OF SUPPORTNo matter which package you choose, you’ll walk away with the same thing: a strategic, beautifully designed website built to support your studio and make it easier for prospective students to take the next step.
The difference is how we get there. Choose the level of support that feels right for you—from expert guidance as you develop your content, copy, and creative direction to a more hands-off experience where I take care of the heavy lifting.
The Strategic Foundation Behind Every Website
No matter which level of support you choose, the strategy doesn't change. Every Studio Strategist website begins with understanding your studio, your market, and how prospective students move from discovering you to becoming part of your community.The Five Pillars of Yoga Studio Website Strategy
-
Studio Positioning & Competitive Strategy
We'll clarify what makes your studio different, who you're trying to reach, and how to communicate your value in a way that resonates with the right students. A review of three local competitors helps us identify opportunities to differentiate your studio and strengthen its position in your market.
-
Yoga Student Journey Strategy
We'll map the experience of a prospective student from first discovering your studio through exploring your website, choosing their first step, booking, returning, and becoming a long-term student. This journey guides your website's navigation, page structure, calls to action, and content priorities.
-
Website Conversion Strategy
We'll identify where prospective students may hesitate, become confused, or leave without taking action—and create clearer pathways toward booking. Your introductory offer, pricing, schedule, calls to action, and key pages will work together rather than as separate pieces of information.
-
Content & Creative Strategy
We'll determine what your website needs to say and show to help prospective students understand your studio and imagine themselves practicing there. Copy, photography, video, testimonials, social proof, and brand styling work together to communicate both the value and the experience of your studio.
-
Booking & Lead-Capture Strategy
We'll strategically connect your booking platform and email lead capture with the website experience, creating clear opportunities for prospective students to book, inquire, or stay connected—even when they're not quite ready to take their first class.
Studio Premier Design
We begin by developing your website strategy over one or two live sessions together. You bring the knowledge of your studio to this essential piece. Then, I bring everything together into a clear, cohesive website designed around your students and your business.
I’ll take the lead on messaging using your studio’s brand voice, copywriting, content and creative direction, curation, and overall website design and implementation. You approve at designated milestones.
Best for you if: You want a highly hands-off process, and value the done-for-you, expert experience.
done for you
For studio owners who want expert, strategically written and curated content and a beautifully designed website, saving you time for studio operations and teaching.
this package includes:
-
Your website begins with strategy, not design. Together, we'll establish the direction for your website based on your studio, your students, your market, and your business goals.
Full Website Audit, if applicable
Studio Positioning & Competitive Strategy
Yoga Student Journey Strategy
Website & Conversion Strategy
Content & Creative Strategy
Booking & Lead-Nurture Strategy
In-Depth Strategy & Discovery Session
-
Premiere gives us more time together throughout the project, while I remain responsible for keeping the website moving forward.
90-Minute Working Sessions
2 Project Check-Ins (optional)
3 Major Revision Rounds
Unlimited Email Support Throughout the Project
-
I take the lead on turning your studio's story, expertise, personality, and existing materials into content that feels cohesive and distinctly yours.
Full Website Copywriting
Website Messaging Development
Content Organization & Development
Custom Photography & Videography Shot List
Photography & Video Selection + Curation
Testimonial & Social Proof Curation + Placement
Brand Styling & Application
-
Your strategy and content come together in a custom Squarespace website designed to make your studio easy to navigate, explore, and take action with.
Custom Squarespace Website — Up to 10 Pages
Custom, Brand-Aligned Website Design
Mobile-Optimization
Schedule & Pricing Pages
Strategic Introductory Offer Landing Page
Contact & Inquiry Form
Foundational On-Page SEO
Booking Software Integration
2 Email Lead-Capture Integrations
Pre-Launch Testing & Quality Assurance
-
50% upon booking
25% due at first milestone
25% due at launch
-
You'll leave the project knowing how to confidently manage your new website—and you'll have continued support as you settle into it.
Personalized Squarespace Training Sessions (live or recorded)
Custom Studio Strategist Squarespace Training Manual
60 Days of Post-Launch Support
-
$5,800
Installments available.
MOST POPULARStudio Pro Design
You bring your knowledge, ideas, and content to the process, and we'll work together to shape them into a clear, cohesive website. I'll lead the strategy and design, help you make stronger content and creative decisions, refine what you create, and bring everything together into a website built around your students and your business.
Best for you if: You want professional strategy and design, enjoy being part of the creative process, and would value expert guidance and refinement without handing off the entire project.
collaborative
For yoga studio owners who want to be hands-on in shaping their website with expert guidance, strategy, professional refinement every step of the way.
-
Your website begins with strategy, not design. Together, we'll establish the direction for your website based on your studio, your students, your market, and your business goals.
Full Website Audit, if applicable
Studio Positioning & Competitive Strategy
Yoga Student Journey Strategy
Website & Conversion Strategy
Content & Creative Strategy
Booking & Lead-Nurture Strategy
In-Depth Strategy & Discovery Session
-
Premiere gives us more time together throughout the project, while I remain responsible for keeping the website moving forward.
90-Minute Working Session
2 Milestone Check-Ins
2 Major Revision Rounds
Unlimited Email Support Throughout the Project
-
Studio Strategist Content Workbook
Client-Drafted Website Copy
Professional Copy Review, Editing & Refinement
Custom Photography & Videography Shot List
Guidance on Photography & Video Curation
Collaborative Testimonial & Social Proof Curation
Brand Styling & Application
-
Your strategy and content come together in a custom Squarespace website designed to make your studio easy to understand, explore, and take action with.
Custom Squarespace Website — Up to 10 Pages
Custom, Brand-Aligned Design
Mobile-Optimization
Schedule & Pricing Pages
Strategic Introductory Offer Landing Page
Contact & Inquiry Form
Foundational On-Page SEO
Booking Software Integration
1 Email Lead-Capture Integrations
Pre-Launch Testing & Quality Assurance
-
50% upon booking
25% due at first milestone
25% due at launch
-
You'll leave the project knowing how to confidently manage your new website—and you'll have continued support as you settle into it.
Personalized Training Session (recorded)
Custom Studio Strategist Squarespace Training Manual
30 Days of Post-Launch Support
this package includes:
-
$4,500
Installments available.
Studio Foundational Design
For studio owners who want professional strategy and design while taking the lead on preparing their website content.
I’ll provide the strategy, structure, tools, and guidance to help you create and curate the content your website needs. You’ll bring your studio knowledge, write the copy, procure photography and bring other content to the process. I’ll refine and bring everything together into a strategic, cohesive, strategic website.
Best for you if: You're comfortable and have the time writing and curating the content yourself and want a clear process, professional guidance, and expert design to make sure it all comes together.
guided hands-on
For studio owners who are comfortable preparing their own website content with clear guidance and resources along the way, followed by expert strategy and professional design and build.
this package includes:
-
Your website begins with strategy, not design. Together, we'll establish the direction for your website based on your studio, your students, your market, and your business goals.
Full Website Audit, if applicable
Studio Positioning & Competitive Strategy
Yoga Student Journey Strategy
Website & Conversion Strategy
Content & Creative Strategy
Booking & Lead-Nurture Strategy
In-Depth Strategy & Discovery Session
-
60-Minute Working Session
1 Project Check-In
1 Major Revision Round
Unlimited Email Support Throughout the Project
-
Client-Written Copy
Studio Strategist Content Workbook
Photography & Videography Shot List
Brand Styling & Application
-
Your strategy and content come together in a custom Squarespace website designed to make your studio easy to understand, explore, and take action with.
Custom Squarespace Website — Up to 10 Pages
Custom, Brand-Aligned Design
Strategic Introductory Offer Landing Page
Schedule & Pricing Pages
Contact & Inquiry Form
Mobile-Optimization
Foundational On-Page SEO
Directions for Email Lead Capture Integration
Directions for Booking Software Integration
Pre-Launch Testing & Quality Assurance
-
50% upon booking
25% due at first milestone
25% due at launch
-
Website Training Session (recorded)
Custom Studio Strategist Squarespace Training Manual
14 Days of Post-Launch Support
-
$3,200
Installments available