Squarespace Website Design and Strategic Marketing Packages

for yoga studio owners and solopreneurs

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At Open Mat | Design Studio…

Our strategy is designed to increase your visibility, build connections with your online community, and turn passive followers into active, engaged students.

Bonus: When followers see you in the community or on social media, we want them to immediately recognize your studio and brand without ever noticing your logo or username!

FOUNDATIONAL

Our Signature Package

The Studio System

Here, your website, communications, and social media presence work together to seamlessly engage prospects and students and boost bookings and memberships.

for studio owners ready to build a cohesive, foundational marketing system for their yoga studio.

  • This system includes:

    • Strategic Planning Sessions

      • Site mapping

      • Student experience mapping

      • Content planning

      • Design planning

    • The Essentials Website design package

    • The Welcome Flow email automation package

    • The Midi social media services (3 months)

    • Open Mat | Marketing Kit (for social media, email, etc.)

    • Client Portal access to sooo many free Open Mat resources

  • This signature package starts at $10,000 as is.

    Thoughtful upgrades or add-ons can be included.

    TIMING

    This base package will take up to 12 weeks. However, absolute timing is based on final package decisions and any upgrades, or add-ons.

For studio owners ready to integrate thoughtful, strategic infrastructure—creating a clear, intuitive path for clients.

    • Simple, clear site structure:

      • Visual sitemap

      • Foundational conversion set up

      • Essential pages (up to 6), custom built

    • Strategic planning. Foundational conversion setup to guide your site structure and flow

    • Custom design. Aligned to your brand kit

    • User-friendly design. Thoughtful user experience and navigation design

    • Integration. Seamless booking platform integrations and functionality setup

    • Mobile-responsive design

    • Copywriting guidebook.* Content guidance to support clear, effective messaging with light editing support.

    • Training. Video tutorials so you can confidently manage your site.*

    • SEO. Foundational SEO setup (meta descriptions, keyword integration, image optimization, and content guidance)

    • Post-launch support (14 days)

    • Simple, clear site structure:

      • Visual sitemap. Simple, clear site structure and organized backend

      • Foundational conversion set up

      • Essential pages (up to 11), custom built

    • Strategic planning. Foundational conversion setup to guide your site structure and flow

    • Design. Custom, brand-aligned

    • User-friendly design. Thoughtful user experience and navigation design

    • Integration. Seamless booking platform integrations and functionality setup

    • Mobile-responsive design

    • Client journey setup. Including page to create an account and log-in, what to expect guide, and studio expectations

    • Email capture strategy. Multiple opt-in placements in your site 

    • SEO. Foundational SEO setup (meta descriptions, keyword integration, image optimization, and content guidance)

    • Copywriting guidebook.* Content guidance to support clear, effective messaging with light editing support.

    • Training. Video tutorials so you can confidently manage and update your site.*

    • Post-launch support (21 days)

    • Revisions. 2 major revisions included

    • Basic social media template set (10, brand-aligned)

  • Canva Brand Kit. Brand identity and guidelines set-up for you.

    Copywriting.

    Website support. Updates and management done for you.

    Landing page only. Includes 3-5 sections and strategic CTAs.

    Additional web pages. Available with consultation.

    Student journey set up. Includes 2-3 web pages to guide new students through the booking at check-in process.

    Base Marketing Kit

    • Canva brand kit set up (optional)

    •  Template kit, brand aligned

      • 5 printed templates

      • 10 social media templates

    • 1 email template set up within your email provider account

  • The Starter Website design package is $3600, which is typically billed in three installments:
    $1800 up front, and the remaining paid halfway through and at delivery.

    The Essentials Website design packages is $5500 with 50% due at booking, and the remaining invoiced halfway through the project and at delivery. We do are flexible.

    Note: You will need to register and pay for your domain annually. Your hosting through squarespace is a monthly rate. Those costs are not covered in the price of your website design.

    Website designs take up to 6 weeks, and include 1:1 calls to chat about details!

Your website is your foundational, integrated system.

Are you ready for your website to actively support your studio’s growth and become your most well-running tool?

Your website is the gateway to future students booking their first class and a tool designed for clear navigation, seamless booking, and an immediate sense of your studio’s vibe. It’s where questions are answered, interest and contact information are captured, and people are guided into your intro offers.

SQUARESPACE ONLY

Website Design

  • Content and Connection

    • 3-5 feed posts per week

    • 2 stories per week

    • 1 reel per week

    • Template-based brand-aligned design

    • Caption writing or editing

    • Scheduling and publishing

    • Basic hashtag optimization

    • Posting exclusively to Instagram + Facebook

    • Monthly performance summary

    $1,000/MO

  • Content + Conversion

    • 5-7 feed posts per week

    • 3 stories per week

    • 2 reels per week

    • Custom branded design system

    • Full caption writing, conversion-focused

    • Monthly content planning

    • Scheduling and optimization

    • Community engagement (commenting, replies, light DM support)

    • Aligned with website content + booking funnel(s) if applicable

    • Monthly analytics + insights

    $1,500/MO

  • Content + Client Experience

    • 7–10 feed posts per week

    • 4 stories per week

    • 3 reels per week

    • Advanced branded content system

    • Strategic content planning and campaigns

    • Daily scheduling and optimization

    • Stories (5–7 per week)

    • Full engagement support (comments + DMs)

    • Audience nurturing and outreach

    • Retention-focused messaging

    • Funnel alignment (social → website → booking)

    • Monthly reporting + optimization recommendations

    $2,200/MO

  • These services are offered as a monthly retainer, paid in advance. Auto-pay is required.

    Prior to the start of any work together, please complete the intake form; upon completion, you will be able to schedule a 1:1 complementary call so I can hear about your project and we can get to know one another!

Your social media shouldn’t feel like a constant scramble OR cause you stress. The goal is a social presence that is clear, consistent, and stress-free. (Besides, you’d probably rather be catching up on Dateline, like me, than working at 10 PM!)

WELCOME TO STRUCTURE + STRATEGY!

This content design and management service brings structure and strategy to your studio’s online presence.

We’re replacing last-minute, disorganized content with a cohesive, brand-aligned rhythm where you show up in the feeds consistently. Not only are we highlighting your classes and offerings, we are offering your community content that educates, inspires, connects, actively engages, and promotes.

For studio owners who need a social presence that is clear, organized, consistent, and stress-free.

DESIGN + SCHEDULING

Social Media Content Design

for studio owners who understand that retention isn’t luck––it’s lifecycle design.

  • A simple, thoughtful first impression

    • Strategy session + welcome journey outline

    • 3–5 email welcome sequence

    • Fully written, brand-aligned email copy

    • Clear calls-to-action and next-step guidance

    • 1 branded email template design

  • Guiding new students through your intro offer.

    This includes The Welcome Flow, plus

    • Intro offer welcome sequence flow (4-5 emails)

    • Behavior-based follow-up flows (e.g., booking, onboarding, etc.)

    • Fully written, brand-aligned email copy

    • Branded email template design (2 styles)

    • Platform setup + integration support (e.g., Flodesk, Kit, etc.)

    • Testing, launch, and 2 weeks of post-launch support

    Built to reduce hesitation, create clarity, and help your studio feel welcoming before they even walk through the door.

    $1,350

  • Canva Brand Kit. Brand identity and guidelines set-up for you.

    Copywriting.

    Website support. Updates and management done for you.

    Landing page only. Includes 3-5 sections and strategic CTAs.

    Additional web pages. Available with consultation.

    Student journey set up. Includes 2-3 web pages to guide new students through the booking at check-in process.

    Base Marketing Kit

    • Canva brand kit set up (optional)

    •  Template kit, brand aligned

      • 5 printed templates

      • 10 social media templates

    • 1 email template set up within your email provider account

  • The Starter Website design package is $3600, which is typically billed in three installments:
    $1800 up front, and the remaining paid halfway through and at delivery.

    The Essentials Website design packages is $5500 with 50% due at booking, and the remaining invoiced halfway through the project and at delivery. We do are flexible.

    Note: You will need to register and pay for your domain annually. Your hosting through squarespace is a monthly rate. Those costs are not covered in the price of your website design.

    Website designs take up to 6 weeks, and include 1:1 calls to chat about details!

It’s time.

Time to increase engagement, strengthen retention, and create more consistent revenue—without adding more to your plate.

Through a simple, thoughtfully mapped series of 5–7 emails, we welcome and nurture your leads: the ones who join your newsletter, create an account but don’t book, or engage with your studio in small ways.

These automations create steady, meaningful touchpoints that feel personal, authentic, and aligned with your studio. From a warm “Welcome to the Studio!” to milestones like “You’ve attended 100 classes!” each message builds connection over time.

We all know a great class brings someone in—but it’s the ongoing connection that brings them back!

And that shouldn’t rely on memory or manual follow-up. It should be built into your system.

EMAIL JOURNEY AUTOMATION

THE WELCOME FLOW